Sachin Agarwal’s blog

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Twitter collecting link stats now - watch out, bit.ly

Looks like Twitter is collecting basic stats on links shared through the service (at least for me, at least through the web interface).  I was quickly able to capture the interim link before it redirected:

http://twitter.com/link_click_count?url=http%3A%2F%2Fbit.ly%2Fux1VG&linkType=web&tweetId=3541714194&userId=14373036

It's grabbing four things:
link_click_count - ostensibly the number of times this link has been clicked; I wonder if this is supported/mandated in the API
linkType - web, in this case [EDIT: another type is username, based on this link: http://twitter.com/link_click_count?url=http%3A%2F%2Ftwitter.com%2Fjozyaltidore17&linkType=username&tweetId=3542100645&userId=14373036 ]
tweetId - http://twitter.com/ibogost/status/3541714194
userId - who did the clicking, in this case, me: http://twitter.com/sachinag (I checked the userId by clicking another link)

Note: links only do this the first time I click on them; the second time I click, it goes straight to the link.  Also, there's a very obvious period of time while it calls Twitter's servers to log this data.

At the end of the day (yeah, I used to work at a VC firm, shoot me), if I'm bit.ly - or more accurately, Betaworks - I start begging Ev and Biz to buy bit.ly rather than having Twitter roll its own shortener.  Hey, Betaworks is an investor in Twitter too (as a result of the Summize acquisition), so maybe they'll bail us out at the expense of the other Twitter investors.

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Comments (3)

Aug 25, 2009
Sachin Agarwal said...
Also, it bothers me that they're tweetId and userId rather than tweetID and userID, respectively.
Aug 27, 2009
LaMont Price said...
It's only matter of time. bit.ly, hootsuite, cotweet, etc, will all become tools of yesteryear as Twitter develops in-house tools that will replicate these services.

Twitter's open API model helped them to see what could really be accomplished with Twitter. Now they see all the possibilities (built on the dime of other developers) so phase 2 goes into effect, Swipe & Deploy.

Small companies in it for the long haul might need to patent their technology, if it's possible.

Aug 27, 2009
Marcos said...
Well, if you think Twitter is representative of the internet, then yes, bit.ly should be concerned. But if you believe betaworks when they say that the majority of shortened url's come from properties other than Twitter, there is clearly incremental value provided -- and therefore, no reason to panic.

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